Reticle

Privacy Policy

Last updated June 30, 2026

Reticle is a free QR code generator. The codes you make are generated entirely in your browser — their contents are never sent to or stored on our servers. This page explains the limited data the site does involve, so you know exactly what happens.

The short version

QR code content

Everything needed to render a QR code — the URL, Wi-Fi details, contact info, calendar event, colors, logo, and so on — is processed locally in your browser. We do not receive, log, or store the content of the codes you generate. When you create a share link, the design is encoded into the link's URL fragment (the part after #); that fragment stays in the link itself and is not transmitted to our servers.

Information stored on your device

The site uses your browser's localStorage to remember, on your device only:

This never leaves your device and is not sent to us. You can clear it from the Recent panel (“Clear”) or by clearing your browser's site data.

Analytics and advertising

We use Google Analytics (via Firebase) and the Google Ads tag to measure how the site is used and how well our advertising performs. These services may set cookies and collect information such as your approximate location, device and browser, pages viewed, and interactions. This data is processed by Google. You can learn more in Google's Privacy Policy and control tracking with Google's opt-out tools.

Signing in with Google (optional)

If you choose to sign in, Google shares your name, email address, profile photo, and a Google account identifier with the app. We use this only to sign you in and to associate your saved codes with your account. You can revoke the app's access at any time from your Google Account permissions.

Saved codes

When you're signed in and choose to save a code, its details — content type, the data you entered, style settings, export size, an optional name, and any logo image — are stored in Google Firestore under your account so you can reload them across devices. Saved codes are private to your account. You can delete any of them at any time from the “My codes” panel; signing out stops new data from being saved.

Service providers

Reticle is built on Google services: Firebase Hosting (serving this site), Firebase Authentication (Google sign-in), Cloud Firestore (saved codes), and Google Analytics / Google Ads (measurement). Web fonts are loaded from Google Fonts, which may receive your IP address as part of serving them. Your use of these is also subject to Google's Privacy Policy.

Your choices and rights

Depending on where you live (for example, under the GDPR or CCPA), you may have rights to access, correct, or delete your personal data, and to opt out of certain processing. You can exercise the core of these directly: delete saved codes in “My codes”, revoke Google access from your Google Account, opt out of analytics with the tools above, and clear on-device data from your browser. For other requests, contact us using the details below.

Children

Reticle is a general-purpose tool and is not directed to children under 13 (or the equivalent minimum age in your country). We do not knowingly collect personal information from children.

Changes to this policy

We may update this policy from time to time. When we do, we'll revise the “Last updated” date above. Significant changes may be highlighted on the site.

Contact

Questions about this policy or your data? Contact us at privacy@reticle.cloud.

This policy describes Reticle's current data practices in plain language. It isn't legal advice; if you have specific compliance obligations, consider having it reviewed by a professional.